This work exists because transition requires recognition - not reinvention.

If you've been feeling displaced by change - not unqualified, just unanchored - you're not alone.

This is not a time to sell harder, or be louder.

It's a time to stand still and listen -  to find a steady place before stepping forward again.

When experienced professionals are in transition, the problem isn’t a lack of ability - it’s a lack of clarity. 

Ideas, experience and options are all present.
But without a clear container, everything feels louder than it should.

The work at this stage isn't to decide what to do next.

It’s to bring order to what already exists -
by surfacing lived expertise,
clarifying what actually matters now
and restoring the calm confidence that makes good decisions possible later.

Only after that kind of clarity exists does it make sense to talk about offers, platforms, or direction.

What you’ve lived, learned and delivered still matters - even if the structure that once gave it context has shifted.

During transition, pressure often starts to build. Not because something is wrong - but because people begin asking you to explain, define, or package what you know before it has settled into its new shape.

Space to pause that pressure - is the game changer.
Not to reinvent yourself. But to reconnect with what you already know - without forcing it into form too soon.

This is the work I call Strategic Orientation.

In Their Own Words

“WOW! It's beyond what I would have ever thought about - it's brilliant, useful and organized.

What came out of this work truly represents me.
I feel calm, clear and confident standing behind it.

I would never have been able to navigate this transition to independent work without you."

- Judi Smith, CIP, CRM (BA), Founder
JSL Consulting Services. London Canada

Selected from over 60 LinkedIn Recommendations

The Shape of the Work

What's needed during transition isn’t a big leap or a bold reinvention - but a way to reconnect with what you already know, without rushing it into form.

A way to restore the structure that enables senior expertise to be understood, trusted and applied in an independent context without forcing premature decisions.

Strategic Orientation is a contained, high-touch engagement designed to help your thinking settle into the right order- and with it, the calm confidence that makes good decisions possible.

We work through a small number of focused conversations, with written reflections and summary notes between sessions. The emphasis is not on fixing or forcing - it’s on listening carefully to how your expertise actually works, identifying what belongs together and restoring the internal logic that may have been disrupted by transition or pressure.

You don’t need a plan, a pitch, or a polished narrative to begin. The work meets you where you are - capable, experienced and intact.

The investment for Strategic Orientation work is: $2,000.
If this clarity feels like what you need right now, 

 Strategic Orientation restores the structure that allows lived experience to be applied in an independent context without forcing premature decisions.

Meet Cheryl - Your Strategic Orientation Guide

I’ve spent decades helping experienced professionals navigate moments of transition - bringing clarity before decisions about offers, platforms or direction are made.

My work has always focused on one thing: helping people make sense of what they already know - before asking them to explain it, sell it, or scale it.

I’m not here to direct your thinking or tell you what to do next.
I’m here to help your authority land clearly - in a way that reflects the caliber of your work.

That requires restraint, pattern recognition and the ability to slow things down without losing momentum - especially in moments of transition.

When we work together, you bring the expertise.
I help it land - clearly, calmly and in the right place.