You're Not Starting Over
You're Entering Your Prime Authority Years
Most experienced professionals don’t struggle because they lack expertise. They struggle because the structure required to carry their expertise independently was never defined.
Kickstart Business Academy is the structural home of authority-based businesses.
For professionals in transition, the problem isn’t a lack of ability
- it’s a lack of defined structure.
During the transition to independent practice, market pressure builds quickly.
People ask you to explain, define, package, or scale what you know - before your expertise has settled into its own structure.
Most experienced professionals default to selling capability - instead of the structured transformation that lives inside their work.
Not because the transformation isn’t there.
Because the structure required to deliver it was never intentionally defined.
Without a defined structure, the market shapes how your work is offered, scoped and delivered.
Authority-based businesses operate differently.
They define structure intentionally.
They sell structured transformation.
They operate from sequence strong enough to shape the market.
Strategic Orientation is where expertise stops operating by default
- and begins operating by design.
Meet Cheryl
Your Structural Architect
For over two decades, I’ve helped experienced professionals navigate transition - not by reinventing themselves, but by extracting their signature expertise sequence and shaping it into a commercial engagement model.
As a result they confidently move beyond selling capability and offer the full transformation their work delivers. Along the way, I've generated international opportunities and over 60 LinkedIn Recommendations from clients and students.
I don’t accelerate prematurely. I define structure first.
When we work together, you bring the expertise. I help you land it - clearly, calmly and in the right place.
“There is no force more powerful than a
Woman (In Her Prime) determined to rise”
W.E.B Dubois
What Changes When Authority Is Structured
"Cheryl Put Lipstick
On My
LinkedIn Profile!
Thank you for doing such a fabulous job on my profile. You capture and understand the way I want to position myself in my very competitive industry.
The value statement you did really epitomizes who I am, what I do and how I do it.
It would never get done, if it was up to me!"
Judi Smith
VP, Marsh Canada
"The Most
Productive Time
I've Spent!
Cheryl gave me multiples ideas to follow through, from engaging a larger customer base through social media channels to developing a corporate travel incentive marketing strategy.
My travel company has grown fast. Cheryl's insight was focused and incisive on how to reclaim the direction of that growth. I have homework! I'll be back!"
Shila Desai
Eat Your Heart Out Tours
"We would NEVER
have had such a
strong start!
When I started my business Cheryl helped me build a community of entrepreneurs to attend info sessions.
With her amazing network, systematic way of following up and incredible knowledge of automating processes, our sessions were jam packed and we immediately attracted
new clients!"
Grace Attard,
Business Coach, e-Spot
a sample from 60+ LinkedIn Recommendations
MY MISSION
Empowering Experts Over 50 to transition into independent practice with structure strong enough to support their authority - and a stable enough to shape the market.
Implementation
Built On Structure
Sales funnels, positioning systems and marketing strategies
work best when built on defined authority structure.
Kickstart Your Sales Funnel BUILD
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