LinkedIn isn’t just a platform
It’s a positioning tool
This strategy session is for experienced professionals who want their presence to express their expertise with precision.
This session focuses on how your existing authority is expressed on LinkedIn - not on defining it.
We translate your experience, perspective and role into a clear, intentional presence.
When positioning lags behind authority…
On LinkedIn, it’s common for experienced professionals to outgrow how they’re represented on the platform.
Their expertise has evolved.
Their profile hasn’t kept pace.
The result isn’t a lack of credibility - it’s a gap between what they bring and how that work is perceived.
This strategy session closes that gap.
It brings your LinkedIn presence into alignment with the authority you already carry - so your experience is recognizable without over-explanation.
This session reflects how I work more broadly with experienced professionals -
helping their authority be recognized without effort or over-explanation during strategic orientation
On LinkedIn, that clarity becomes visible.
In your work, it becomes usable.
Your $347 Strategy Session Includes:
- Strategic clarity, without tactical overwhelm
- A focused 60-minute private session with Cheryl
- Fathom recording (you stay present - no need to take notes)
- No written summary, no templates, no pitch
You’ll walk away with:
- A clear strategic role for LinkedIn in your business
- Direction for how your profile should position your authority on this platform
- Confidence to self-implement - or move into DFY LinkedIn support if/when the time is right
Your strategy session is fully creditable toward a Done-For-You LinkedIn Profile project if you choose to move forward within 45 days
What Clients Are Saying:
“Working with Cheryl completely changed how I see LinkedIn.
Instead of treating it like a CV, she framed it as a real business opportunity - that shift alone made a big difference.
I’d done LinkedIn training before, but Cheryl brought in purpose, positioning
and how your profile actually supports your business.I’m now updating my LinkedIn with far more clarity and intention."
- Gail Starr
AI Business Integration · Launch Support · Strategic Growth, South Africa
“As Cheryl mentored me through a LinkedIn revision, I had the most incredible Ah-Ha! moment.
She showed me how my business was the culmination of my life experience - and helped me articulate that clearly.
She’s both brilliant and accessible - progress gets made quickly."
- Deb Porter
HOLD - Hearing Out Life's Drama, Reno, USA
“As the busy CEO of a large company, I didn’t have time to spend on my LinkedIn profile - a colleague referred me to Cheryl.
Just had a look at my profile- WELL DONE!
It’s now at All-Star status and views jumped 30%I’ll certainly be using her services again."
- Patrick Bermingham
CEO, Hamilton Canada
Selected from over 60 LinkedIn Recommendations
Ready to see your LinkedIn profile finally reflect your authority?
Your LinkedIn Strategy Session isn't another generic audit or surface-level review.
It’s a focused strategy session that gets deep under the hood - fast.
A focused recalibration designed for experienced professionals who bring the expertise - and are ready for better positioning to match.
Clear positioning and next-step direction - no fluff, no pitch.
If you’re ready for LinkedIn to work for you - not sit there silently - let’s start.
You bring the expertise. I’ll help you showcase it.
Clear positioning and practical next-step direction
Your strategy session is fully creditable toward a Done-For-You LinkedIn Profile project if you choose to move forward within 45 days
Is this session right for you?
This LinkedIn Strategy Session is ideal if you:
- Know your work delivers value - but your profile doesn’t reflect it
- Avoid LinkedIn because your positioning isn’t clear yet
- Want to confidently attract aligned opportunities
- Need clear positioning - not another “optimize your headline” checklist
It’s not for you if ...
- You’re looking for a LinkedIn content plan or growth hacks
- You’re not ready to show up with authority
- You're expertise needs structure and/or direction
(Strategic Orientation can help)
This session focuses specifically on applying defined expertise on LinkedIn.
If you’re navigating a broader transition and need clarity around how your expertise is understood, trusted and applied - strategic orientation happens earlier.
Meet Cheryl - Your LinkedIn Positioning Strategist
I’ve spent over 15 years helping expert professionals reposition their personal brand and offers on LinkedIn so the right clients say “yes” faster.
I’m not here to “fix your LinkedIn profile.”
I’m here to help you show up as the authority you already are - with clear positioning that reflects the caliber of your work.
When we work together, you bring the expertise. I help you showcase it.
